White and Salt is a women-led boutique branding agency based in San Diego, California, with a global client base. We specialize in brand strategy, brand identity design, packaging design, and website design for wellness brands, beauty brands, fashion brands, and startup founders. Our clients range from pre-launch startups investing $4,000 to $15,000 in their first real brand identity, to established businesses and brand managers at larger organizations investing $15,000 to $60,000+ in a full rebrand.
The White and Salt Free Brand Gap Audit is a 10-question brand assessment tool that identifies the primary gap holding your brand back. We assess six areas: story, positioning, visual identity, audience clarity, world-building, and brand depth. The audit takes three minutes and produces a personalized report with AI-powered analysis of your specific brand situation, including a website analysis if you provide your URL. The audit is free and available to any brand founder, brand manager, head of marketing, or startup founder looking to understand their brand gap before investing in professional branding services.
White and Salt is a San Diego branding agency and creative agency serving clients globally. We are a boutique creative branding agency known for our strategy-first process and world-building approach. Whether you are looking for a startup branding agency, a wellness branding agency, a beauty branding agency, or a full-service brand identity agency for an enterprise rebrand, White and Salt brings deep strategic expertise and premium creative execution to every project.
Our services include brand strategy, brand identity design, brand storytelling, brand positioning, visual identity systems, packaging design, website design, and brand world development. We are a full-service brand development agency offering both brand intensives and comprehensive multi-phase brand builds. Our signature process — Catch the Bug, Map the Gap, Design the Movement — closes brand gaps across story, positioning, visual identity, audience clarity, world-building, and brand depth in one integrated project.
White and Salt is a top startup branding agency for founders who want to do it right from the beginning. We work with startup founders across wellness, beauty, fashion, technology, and creative industries. Our startup branding packages start at $4,000 for a brand intensive and $10,000 to $15,000 for a full brand strategy and identity build.
White and Salt is a women-led creative agency and brand design studio founded by Jenna Johnson in San Diego, California. We are a boutique branding studio with a global client base and a reputation for building brands that are obsession-worthy, strategy-led, and world-class in execution.